Mcnamara/Troy Advertisement

I've been watching a lot of nip/tuck lately, which is about two plastic surgeons that grew their own business together called Mcnamara/Troy. They didn't have any advertising for their business and were loosing potential patients to another surgeon in town who did have advertizement so I came to the idea of creating a competing ad for the mcnamara/troy business. I drew a couple sketches, but didn't get much into it so decided to keep thinking of different concept ideas.